In his book The 21 Irrefutable Laws of Leadership, John Maxwell writes, “The truth is that nearly anyone can steer the ship, but it takes a leader to chart the course… they see the whole trip in their minds before they leave the dock. They have a vision for their destination…”
A great analogy is to think of a fisherman who casts a line in order to attract fish. Often a specific bait is used to attract a particular type of fish. The same can be said of vision casting as part of your business planning. A clear, motivating, and inspired mission and vision will attract the people who are perfectly served by the vision. As a leader, when you fail to create a vision, you often end up where you didn’t want to go. Intention is what drives success! Vision casting is simply communicating in a big way your idea of what your business will look like into the future…the what will you do, for whom, and with what results, as well as the course for achieving it. Vision casting is one of the key characteristics of a successful entrepreneurial leader.
This is a critical step to launching a business and is one that many people skip or ignore. People get caught up in the everyday tasks of working “in” their business instead of working “on” their business and strategically planning for business success. However, in order to attract the perfect people, whether as clients or team members, creating and casting a vision of your business future is essential to your long term success in business.
Perhaps you have a passion or skill that you would like to develop and launch into a profitable business for supplemental income or to produce a legacy of wealth. It starts with creating a mission and then vision casting to attract your niche market and the opportunities that will help you achieve your vision.
What vision are you casting? Would you like help? Are you feeling stuck in overwhelm or choosing to overlook this critical step? I can help!.
I hosted a series of webinars using Mind Mapping as an effective tool in launching your business. Creating your mission and vision through mind mapping was featured early on in the series and is the foundation for all other planning as you move through the process.
Join us to go from “I’m stuck” to inspired action!
Simply click below to learn more about the webinars and learn how to get clarity for your business vision.