FINALLY! Business Launch Training for the Heart Centered Entrepreneur that Shows You How to Get Your Message to the World, Make Money, and Have Fun!

Yes you CAN successfully launch a business that creates a sustainable and prosperous business built around your passion…and it doesn’t have to take lots of time, tons of start-up money, or require you to be phoney!

From: Leta Russell
Sherwood, OR
Friday, 8:30 a.m.

Dear Heart Centered Entrepreneur,

I know exactly how you feel…You’ve dreamed of launching your business, not because you long to start a business, but because you have a passion for the OUTCOME your business will create.


  • Getting your message out into the world
  • Making a difference and impacting those you want to serve
  • Living your life by design…the way you choose to live (i.e. freedom to be there for your kids, working when you want, where you want, knowing that your retirement is secure, making money even when you’re not working)
  • Making good money so you can leave a legacy (i.e.. provide for and even be the bank for your family, pay for your children’s education, give to your favorite charities, impact millions of lives)

Sounds great, huh?

The problem is, you’re feeling overwhelmed and confused and lack the financing, training, resources, or business experience to make it happen. And, if you’ve started your business launch, you’re probably realizing this whole “business thing” is a little more than you planned for. I want you to know you’re not alone in your struggle with launching a business around your passion.

First, most heart centered entrepreneurs have no clue about “how to properly launch a business.”

Second, while there are plenty business classes, books, and courses to learn the skills and know-how needed to run a business, they’re usually designed for the more “traditional” small business owner, not the heart-centered solo-preneur like you. (A lot of those books and classes are written by educators anyway… NOT successful businesses owners who have the actual experience of launching and growing a business.)

And…to be honest, the “gurus” who do offer training you can implement often don’t really give you the whole picture or provide enough support. After all, a confused client means more sales in the future for them.

So, what are your choices?

Do you struggle through it by figuring it out for yourself?

Do you invest in one training after another without knowing how to put it all together to produce profitable results?

Or do you join me at my LIVE “Dream Big, Launch Bold” event in Portland, OR January 27-29, and let ME personally guide you step-by-step through how to launch a dynamic, sustainable, and profitable business?


This life changing event is for you if you’re:

  • Overwhelmed by all the options for launching a business but aren’t sure which one is best for you
  • Just getting started and confused about your niche and what it takes to attract the right clients
  • Feeling like you were meant to impact more people with your expertise and are ready to launch your brilliance to the world
  • You have an existing business but you’re ready to make a bigger difference and get out of the rat race of trading time for dollars.
  • Needing help discovering how to stand out from your competitors
  • You are already experiencing some success online and need help to take your business to the next level
  • Ready to make a big impact AND make great money doing something you really love!

If this resonates with you, then my “Dream Big, Launch Bold” Live Workshop for the Heart-Centered Entrepreneur is PERFECT for you.

I’m going to share the blueprints and strategies I used to launch my business from passion to profit in less than 12 months. PLUS these are the SAME formulas and systems I’m teaching my private Business Launch Mastery clients and they TOO are launching their businesses with clarity and success. In fact, you’ll get to see living proof at the workshop!

My Big Dream came true:

  • I grew a profitable home-based business designed around my strengths and mission. I wake up every morning with enthusiasm to enhance the lives of those I work with.
  • I found more leverage and balance to do the things I love.
  • I’m now blessed to live and work between two homes, one in Australia and one in the United States, and spend” quality” time with my husband, my kids, and 2 beautiful grandchildren.
  • I live my dream of traveling, because I can work from anywhere! (ie; taking some really fantastic trips to Southeast Asia, and a cruise that started in Venice and took us through the Aegean and Mediterranean Seas. In fact sometimes my work is my play!)

I want YOU to Dream Big and make YOUR dreams a reality by launching a business you love, so you can live a life you’ve designed, and have the opportunity to reach your full potential!

Now before I tell you what you will get from spending 2 1/2 days with me, let me share what this IS NOT…

  • This is NOT just another “event where general concepts are taught.” I’ve mapped out everything I’ve personally done in the last year to launch my business into a systematized plan, and I’m sharing as much of it with YOU as possible. That means you can duplicate YOUR customized version of my success and build a profitable and sustainable business.
  • This is NOT a “pitch fest”! I WILL have a couple of very special guests whom I’ve hand-selected because what they’ll bring is so critical to launching and sustaining a business that I just had to share them with you. Plus some good friends and colleagues who have been very much a part of my success will be present to support you. I’ll be the one doing 80% of the training and I promise you won’t be bombarded with pitches.

So let’s get right to the fun and what you ARE going to walk away with from Dream Big, Launch Bold.

Here are just a few of the “take aways” you’ll get at this amazing event:

  • Get a clear vision of what your mission is. Do you know what your mission is that you want to share with the world? Are you really clear? Well, you’re going to mind map through the SAME process I went through to discover both MY personal and business missions (and my business launch became effortless after I was clear on this one thing.)
  • Once you know what your mission is, how do you build your vision and business to support it? I’m going to share with you exactly what you need to do to “get your vision clear” and start monetizing your mission. You’ll actually go home with a revenue strategy mind map as your big picture plan!
  • Now that you’ve started making money with your mission, how do you leverage it? How do you stop working those long hours, trading time for dollars, and instead leverage your big ideas into packages and programs? You’re going to learn how to expand your reach from 1:1 so you can make a bigger difference, make more money, while saving time, and having more balance
  • Next you’re going to learn how to plan, prepare, and position your business into a sustainable, scalable, asset-based business. My two special guests are going to show you how to establish a sound business foundation to launch and how to get funding for your business (Yes, if money is holding you back there is still financing available…and you’ll find out how to access it)
  • We’ll do LOTS of work on the external structure of your business and your revenue strategies, but what about the INTERNAL part? Your mindset, your emotional barriers, your money habits, time management, etc. We’re going to explore ALL of that so you’re ready to DREAM BIG and immediately TAKE ACTION on your plan for a profitable, and sustainable business built around your passion!


Leta played a crucial role in enabling us to package our offer!

“When I met Leta in the summer of 2010, I knew she was someone I wanted to align myself with right away. She quickly became not only one of my weekly mastermind partners, but a trusted friend. Leta’s guidance and business wisdom was essential in the implementation of the very first live event I put on with my partner. With just 1 week before our event, Leta played a crucial role in enabling us to package our offer in which we generated over $34,000 in one day.

Her mind-mapping expertise has empowered me to bring the once scattered and foggy ideas I have in my head into something that’s real and implementable. If you have the chance to work with Leta, you’d be taking the long, deserted, and lonely road to success by passing up the opportunity you have before you.”

Glenn Arcaro

There will be LOTS of masterminding, fun interaction, AND time to map out your business WHILE YOU’RE HERE. I’m NOT sending you home with a bunch of fluff to forget about. You’ll have visuals, mind maps, and a concrete plan so when you get home you can immediately LAUNCH BOLD.

“Dream Big, Launch Bold” is YOUR Ticket to Mastering a Successful Launch of a Sustainable Business Starting With YOUR Mission so You Can Make BIG Money While Making a BOLD Difference

I’ve broken down these 2 1/2 days into some specific steps. Here’s a sneak peek at what you’ll be learning…


Step 1: Develop Your Foundation for Success

Discover Leta’s 4 Mind Strategies for Launching, Growing, and Exploding Your Business

Lots of start-up solo-preneurs fail to build a business on a firm foundation. When the storms hit (and they will) your business wobbles and maybe even collapses. The flawed slab you built your business on will inevitably show the cracks if you don’t set yourself up for success right from the start. And when they appear, you’re forced to go back to fix the problems, or they get even bigger.

That’s why I get you started off right using one of the key mind strategies to bring clarity to your big picture vision…so you can build your business starting with a solid, long lasting foundation. You’ll also learn:

  • My journey from a twenty-something Renegade Business Owner (I made insane amounts of money chasing all the wrong goals…a story I’m sharing for the first time that you won’t want to miss) to Renegade Mom, to Renegade Network Marketer…and how I finally broke through the confusion and discovered my purpose. (I promise you’ll laugh, you’ll cry…you may be shocked a bit, but you won’t be bored. I’m getting “naked” to share some powerful lessons!)
  • 5 powerful lessons you’ll be able to apply immediately from my journey and use to shorten your learning curve and expand your mindset and your bank account.
  • What the 4 Mind Strategies for Business Success are, how they transformed my business, and how they can do the same for yours.
  • The Absolute Must Do Steps to protect your business for long term success – Training by one of my amazing guest trainers, attorney and internet-marketing consultant, Natasha Nassar.
  • And more!


Natasha Nassar is an Internet Marketer, Attorney and Author.

She is the co-author of “The Ultimate Attraction Marketing Crash Course”,” The Lead Whisperer’s Guide to Attraction Marketing” and the author of “Slapped: Lessons from the Internet Marketing Graveyard”. She has worked with (and continues to work with) industry leaders like Ann Sieg, Jim Yaghi, DiDi Alcheva, and others to bring the best information possible to her fellow entrepreneurs. She’ll be sharing dynamic information over the weekend that includes…

  • How to pick the best business entity form for your business
  • The basics for setting up your office for long-term success
  • Website ownership
  • The basics of protecting your intellectual property (Copyrights & Trademarks)
  • Legal documents every business owner must have on their website
  • Joint Venture basics to ensure the opportunity of a lifetime doesn’t turn into your worst nightmare.
  • What you need to know before using Endorsements and Testimonials on your website
  • Refunds and return policy best practices
  • When to hire an attorney


Step 2: Dream BIG!

Discover Your Mission, Purpose, and Passion with Clarity

We’ll dig down deep to get to the heart of your business mission, which was my first step to making money doing what I love. In this mind mapping presentation, I walk you through the exact process I used to discover my personal purpose and potential, so it can be translated into a business that brings you and your clients joy. You’ll also learn:

  • An easy formula to define your mission (in fact, it’s so simple you’ll wonder why you struggled so hard to get it!)
  • The 3 critical questions you MUST resolve before writing your mission statement.
  • How to merge your mission with your marketing message so you effortlessly attract your ideal clients to you.
  • And more!


Step 3: D.E.C.I.D.E

Get Your “MINDSET” on Board with Your “MISSION”

We’ll spend much of the event working on the strategies and systems that will get your business launched for success. But it’s also time to eliminate the internal blocks so you’re free to DREAM BIG and take BOLD ACTION to move you toward launching a successful, sustainable, and profitable business.

You’ll also learn:

  • The 3 “mental vampires” that suck away the dreams from entrepreneurs of ALL levels and what you can do to eliminate them so they don’t leave you drained and paralyzed
  • A formula for how to get it all done (AND still have time for relationships and fun)
  • How to incorporate “play” into your personal and business life (yes it IS possible to use play to attract wealth, and prosperity…and clients who love working with you)
  • The keys to mastering your money mindset so you can make MORE money, manage it better, and maximize your personal and business potential
  • Secrets on how to make empowering decisions and the 3 questions you need to ask yourself before making major life decisions
  • And MUCH more!


Step 4: Define Your Big Idea

Clarify the Unique Transformation You Give

Now that you’ve discovered your mission, it’s time to transform it into your unique message. I’ve spent a lot of money on coaching, and one of the things I learned in the process, is that you must find that thing…that gift, that unique, big idea that propels you to stand out from the rest. It’s what gives people a clear picture of what they can expect when they work with you. After all, if you are not crystal clear about the outcomes you offer your clients, you’ll find it challenging to get them to invest with you.


You’ll also learn:

  • What your core idea IS and is NOT (If you want to go from good to great, you’ll want to identify this transformational statement. This will give you the edge in marketing because it will allow you to position every product offer from that perspective).
  • How getting really clear on your big idea will help you powerfully communicate what you do for your prospects (imagine, having just the right words when you’re speaking to a prospect that makes your offer the one people want…that compels them to buy it, and buy it from you!).
  • A mind mapping exercise that will make putting your big idea in place effortless (you’ll be amazed at how easy mind mapping makes this for you).
  • And more!


Step 5: Design Your Product Offer

Magnetically Make Money with Your Message

How would you like to:

  • Reach more people
  • Make more money
  • Attract more clients effortlessly

You’re not alone…nearly all my clients ask how they can leverage their time while still serving their clients effectively and efficiently. Creating your Unique Product Offer (UPO) is the SECRET to making more money, while making a HUGE difference getting your message and mission to the world to attract your ideal client.

So what is a Unique Product Offer (UPO)? Ultimately, your UPO is how you are distinct and the experience you deliver through your products. It merges your message (Big Idea) into the heart (emotions) and brain (information filter) of your potential clients, allowing them to associate you and your brand with certain emotions, words, and images that bring you to mind. Once you have it, you can expand your products and sell them as a group program. (This is the key to open the door from one-on-one service into leveraged group programs.) You’ll also learn:

  • My “5 P Formula for Building Your Offer” that is pure “gold” as you launch and build your business
  • 3 simple ways to transition your service from1:1 to 1-to-many.
  • My 3 step method to turning your system into a client-attraction magnet.
  • How to ethically promote and legally protect your offers and intellectual property (even more critical guest training)
  • And more!


“Thank you for your support in mindmapping my Six Figure Speaking Secrets event. It brought clarity and a mid to high 5 figure payday. Looking forward to our next one where we’ll break 6 figures.”

Eiji Morishita



“I’ve known Leta for a while. I knew that she’s had a great deal of experience as a presenter on stage and had attended many events, and that’s why I chose to be coached by her. I needed some help on getting clear with my call to action on the stage on my upcoming event where I was going to be selling a product. This was the first time I did back of the room sales. And I have to tell you that because of the tips and strategies that Leta gave me during our session I did a fantastic job. I had 25% conversion rate and felt very confident with my presentation and buyer’s rush at the end.

So thank you Leta. You have so much knowledge and experience under your belt that I am looking forward to learning from you for years to come.”

Diyana Alcheva



Step 6: Design Your Marketing Funnel

And FINALLY Create Steady Cash Flow for Sustained Success!

Okay, so now that you have your Big Idea and Unique Product Offer, how do you monetize it? It’s time to build a funnel that will bring multiple streams of consistent cash flow into your business. First, you want to attract prospects by giving them value. Then you’ll provide a variety of price points for your prospects to invest with you.

I’ll show you how I’ve mapped out my personal marketing funnel that has allowed me to grow my business from zero to profit in 6 months with sustainable and steady cash flow. Then, I’ll show you how to shift from the one-to-one business model to a LEVERAGED business model so you can have more freedom, time, and balance in your life.

  • Do continual “Product Launches” have you all launched out?
  • Are you stuck figuring out what products to create next?
  • Would you like to serve your existing clients for the long term?

Putting a Leveraged Plan in place will be the key to having consistent income and leveraging your existing client base.

You’ll also learn:

  • The 4 Attractors for increasing visibility. How to be seen, heard, and show up everywhere! (How “Build it and They Will Come” is an illusion)
  • The tools and tips for marketing and supporting your leveraged model (all you need to promote and grow your business).
  • Finding your “low hanging fruit?” (This is for you if you’re stuck trying to figure out how to keep your clients investing in you.)
  • How to duplicate your success so you serve more clients and make more money with less effort.
  • And more!

You are probably a solo-professional starting your business with the 1:1 model of serving your clients. And, until you start filling your funnel with qualified prospects who begin investing in you, that’s probably the best place to start.

But, you dream of impacting lots of people and making big money. Feeling chained to your computer or phone with the trading time for dollars model is frustrating and limiting.

You’re ready to leverage your time by offering group programs and products. The problem is, how do you transition your existing clients? And…is it possible to do it without taking a hit on your income or being seen as inaccessible?

Yes you can! And we’re going to teach you the S.M.A.R.T way to do it so you DON’T lose momentum or income while you’re transitioning!

You’ll also learn:

  • The variety of business models you can use to design your personal leveraged system that fits YOU!
  • How to add group programs to your current model WITHOUT disrupting your business
  • Exactly how including group programs can help you achieve your Big Dream faster…and provide massive income and personal potential while transforming WAY more people


Step 7: Launch BOLD!

Make Money…and a Difference…Doing What You Love

Now’s the time to put it all together…to Launch Bold and put the systems in place to create a business that hums. With your revenue streams and product offers defined, implementing operational systems is critical to automating your business and making sure marketing is consistent and support is assured. This is what will allow you to make the BIG money you want while doing what you love!

If you’re just launching a business, realize that the implementation of a new strategy takes both time and money. Tapping into your mission and big idea will help keep you clear, on purpose, and laser focused.

However, as a business owner, you probably already recognize that it takes money to launch and grow a business to profitability…often more than you originally planned for.

Is the need for more revenue inhibiting your ability to generate sufficient cash flow?

Without cash flowing through your business, operating efficiently and effectively is impossible. When you are strapped for cash you struggle to do the necessary marketing and advertising to increase your revenue. Making you feel as if you are stuck instead of the empowered and confident entrepreneur you are.

And not having enough capital means you…

  • Lack the resources for outsourcing when you cannot take care of things internally
  • Skip the legal steps needed to build on a firm foundation and protect your business along the way
  • Do without critical tools to launch your business and implement systems and marketing strategies to grow your business
  • Work longer hours
  • Struggle to achieve goals that bring you closer to your dreams

I understand the problem. In this economy many people are challenged to find enough capital to Dream Big and Launch Bold. I will ensure that isn’t holding you back from making the difference you long to make…from sharing your mission and brilliance with the people your were born to serve.

So, I’ve invited a special guest, Shaneca Tankerson, The Money Messenger who will show you…

  • The Funding Resources available given the current economic climate.
  • How to decrease your personal liability without co-mingling any of your own assets in your business.
  • How to Position your business as a Money and Cash Flow Magnet with a few simple and savvy action steps.
  • The #1 thing you MUST do to avoid the “Cash Flow Rollercoaster” and eliminate those sleepless nights of worrying where the money will come from.


Shameca Tankerson is the Founder of Business Finance Advisors, as well as a Speaker, Trainer, Author, Entrepreneur, and Business Cash-Flow Success Mentor to Entrepreneurs, Sales and Service Professionals.

Over the last decade Shameca has helped hundreds of Entrepreneurs access millions of dollars even when the bank says NO. Using a proven system for accessing capital and increasing cash flow, she opens a candid dialogue about money that teaches her clients how to breakthrough to their next income level, remove unintentional “money masks” and free themselves from what she calls “The Cash-Flow Roller Coaster”, debt, under-earning, credit issues, and other forms of financial chaos.

Her book “Let’s Get Credit Savvy” is the go to resource on building and protecting credit for consumers and business owners. She is currently working on her second book: “Money Masquerade: It’s Time to Remove the Mask and Make Room for the Money”.

Shameca has earned a degree in Business and Management and will be the first to boast that the proven techniques she teaches on credit and cash flow won’t be found in a textbook. The stories she shares on the entrepreneurial spirit, purpose and perseverance leave audiences with an unquenchable desire to play and do life in a much bigger way!

But that’s not all! When you attend this event you’re also get these valuable and life-changing bonuses:

Bonus #1: First Class Networking and Masterminding. We’ll have time to mix and mingle  the first night just for fun and introductions. Remember when I told you I’m inviting people who were instrumental to my success? Well, here’s your chance to connect with them face to face! Plus, you’ll have plenty of time to network with other like-minded entrepreneurs during breaks and masterminding around tables. (Your next client or BIG joint venture opportunity could be waiting for you!) I enjoy some amazing friendships with a group of heart-centered entrepreneurs and change agents, and I want to give you every opportunity to connect and network with each other at my event. (Priceless!)

Bonus #2: My Mind Map Your Way from Passion to Prosperity webinar series (retails for $247) Yes! These are THE steps for taking your passion and launching it into a profitable business. I’ve laid out clear maps for every major step to eliminate the overwhelm and confusion of where and how to start a business launch. Plus…I actually demonstrate live how to mind map and what software you can use.

Bonus #3: 60 day access to Business Launchtime membership so you can experience support through weekly Q&A calls and archived training…this will help you immediately Launch Bold! ($47/mo value)

Dream Big Bonus – Bring a friend for $37 Yes, I’m not kidding. There is limited space for this first event so I expect to fill the room quickly. But, we have reserved a handful of seats for this special Dream Big Bonus and when those seats are gone, well, that’s it. So, for a limited time you can bring a friend, spouse, or business partner for just $37. Once you get registered, you will receive an invitation to grab one of these seats for a friend. If you are reading this message right now, it means there are still a few ‘friend designated seats’ left.

So what’s all of this going to cost me?

A workshop like this would easily retail for $497. Add in the bonuses and it’s over $1485 in value.

But you’re not going to pay that.

You can get EVERYTHING you see – 2 1/2 days of hands-on training, the priceless networking, the products and support… all for the LOW registration of $97.

Is it worth $497? Well, let me ask you this. What would it be worth to you to get a business launched that could take you to 6-figures? Would you pay $497 to make $100,000? (I’m sure your answer is YES!)

That’s the potential you’re walking away from if you miss this life-changing event.

You all know I love collaboration! Remember when I told you one of your bonuses is first-class networking? If you went home from this event with even one new client OR one new joint venture opportunity OR one more affiliate relationship, OR possibly the financing needed to grow you business…do you think THAT would more than pay for your ticket?


Plus you’re protected by my ” This Training Rocks” Guarantee

We’re confident that when you attend “Dream Big Launch Bold” your lives and businesses will be transformed and expanded if you follow the steps and do the work.

As a guarantee, we’ll give you until the end of the second day of the workshop to experience it and REALLY decide if it’s for you. If you decide it’s not …just let us know before 6 p.m. on Day 2 and get a full refund. 100%! No questions asked.

So, a lot of events kick off the new year, why should I pick yours?

Excellent question.

First, this isn’t just another “event.” This is a 2 1/2-day hands on “Intensive Workshop”. I PERSONALLY am giving you my step-by-step blueprint to master your business launch.

This is NOT a pitch fest. You’re going to get ME, some time with my mastermind clients…so you can see just how far they’ve come, and some training from some very special guests…as well as networking with some amazing colleagues. Honestly, I’m giving you my best at a ridiculously low cost. What I’ve designed is on par with “closed door” small group masterminds and costly VIP trainings rather than a “typical” event.

So are you ready to reserve your space?


Yes Leta! I’m Ready To Attend Your Business Launch Training, Dream Big Launch Bold, for the Heart-Centered Entrepreneur and Make BIG Money Doing What I Love!

I understand I’m going to get…

  • 2 1/2 days of training in Portland, Oregon, along with the people who have been instrumental to your success. I will have plenty of time to work on my business and get interaction with you. January 27-29, 2012
  • Bonus #1: First Class Networking and Masterminding with top professionals
  • Bonus #2: Mind Map Your Way from Passion to Prosperity webinar series - to turn your confusion and indecision into a clear launch blueprint
  • Dream Big Bonus: Bring a Friend for $37










So are you ready to Dream Big and take Bold Action to launch a money making business doing what you love?

Let’s Launch!



P.S. Honestly, I’m not attached to the outcome of whether you attend or not. However, I’m all about moving you from INDECISION to MAKING EMPOWERING DECISIONS as you launch your Big Dream. You can become a decision maker before you leave this page. Don’t let this be one more thing you “think about.” I’ve watched too many waver in overwhelm, confusion, and indecision and never get their business going. So YES or NO, follow your heart and move forward.

If YES, Reserve your spot and come excited to learn my secrets for launching and growing a sustainable business.




Legal Disclaimer: Every effort has been made to accurately represent the potential of this program. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. Each person’s success is related to his/her desire, motivation, business experience, persistence, and willingness to do what it takes. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.


Leta Russell International LLC

17094 SW Cobble Ct | Sherwood, OR 97140 | United States


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