From: Leta Russell
Sherwood, OR
Friday, 8:30 a.m.
Dear Heart Centered Entrepreneur,
I know exactly how you feel…You’ve dreamed of launching your business, not because you long to start a business, but because you have a passion for the OUTCOME your business will create.
Like:
The problem is, you’re feeling overwhelmed and confused and lack the financing, training, resources, or business experience to make it happen. And, if you’ve started your business launch, you’re probably realizing this whole “business thing” is a little more than you planned for. I want you to know you’re not alone in your struggle with launching a business around your passion.
First, most heart centered entrepreneurs have no clue about “how to properly launch a business.”
Second, while there are plenty business classes, books, and courses to learn the skills and know-how needed to run a business, they’re usually designed for the more “traditional” small business owner, not the heart-centered solo-preneur like you. (A lot of those books and classes are written by educators anyway… NOT successful businesses owners who have the actual experience of launching and growing a business.)
And…to be honest, the “gurus” who do offer training you can implement often don’t really give you the whole picture or provide enough support. After all, a confused client means more sales in the future for them.
This life changing event is for you if you’re:
I’m going to share the blueprints and strategies I used to launch my business from passion to profit in less than 12 months. PLUS these are the SAME formulas and systems I’m teaching my private Business Launch Mastery clients and they TOO are launching their businesses with clarity and success. In fact, you’ll get to see living proof at the workshop!

I want YOU to Dream Big and make YOUR dreams a reality by launching a business you love, so you can live a life you’ve designed, and have the opportunity to reach your full potential!
So let’s get right to the fun and what you ARE going to walk away with from Dream Big, Launch Bold.
Leta played a crucial role in enabling us to package our offer!
“When I met Leta in the summer of 2010, I knew she was someone I wanted to align myself with right away. She quickly became not only one of my weekly mastermind partners, but a trusted friend. Leta’s guidance and business wisdom was essential in the implementation of the very first live event I put on with my partner. With just 1 week before our event, Leta played a crucial role in enabling us to package our offer in which we generated over $34,000 in one day.
Her mind-mapping expertise has empowered me to bring the once scattered and foggy ideas I have in my head into something that’s real and implementable. If you have the chance to work with Leta, you’d be taking the long, deserted, and lonely road to success by passing up the opportunity you have before you.”
Glenn Arcaro
There will be LOTS of masterminding, fun interaction, AND time to map out your business WHILE YOU’RE HERE. I’m NOT sending you home with a bunch of fluff to forget about. You’ll have visuals, mind maps, and a concrete plan so when you get home you can immediately LAUNCH BOLD.
I’ve broken down these 2 1/2 days into some specific steps. Here’s a sneak peek at what you’ll be learning…
Discover Leta’s 4 Mind Strategies for Launching, Growing, and Exploding Your Business
Lots of start-up solo-preneurs fail to build a business on a firm foundation. When the storms hit (and they will) your business wobbles and maybe even collapses. The flawed slab you built your business on will inevitably show the cracks if you don’t set yourself up for success right from the start. And when they appear, you’re forced to go back to fix the problems, or they get even bigger.
That’s why I get you started off right using one of the key mind strategies to bring clarity to your big picture vision…so you can build your business starting with a solid, long lasting foundation. You’ll also learn:
Natasha Nassar is an Internet Marketer, Attorney and Author.
She is the co-author of “The Ultimate Attraction Marketing Crash Course”,” The Lead
Whisperer’s Guide to Attraction Marketing” and the author of “Slapped: Lessons from the Internet Marketing Graveyard”. She has worked with (and continues to work with) industry leaders like Ann Sieg, Jim Yaghi, DiDi Alcheva, and others to bring the best information possible to her fellow entrepreneurs. She’ll be sharing dynamic information over the weekend that includes…
Discover Your Mission, Purpose, and Passion with Clarity

We’ll dig down deep to get to the heart of your business mission, which was my first step to making money doing what I love. In this mind mapping presentation, I walk you through the exact process I used to discover my personal purpose and potential, so it can be translated into a business that brings you and your clients joy. You’ll also learn:
Get Your “MINDSET” on Board with Your “MISSION”
We’ll spend much of the event working on the strategies and systems that will get your business launched for success. But it’s also time to eliminate the internal blocks so you’re free to DREAM BIG and take BOLD ACTION to move you toward launching a successful, sustainable, and profitable business.
You’ll also learn:
Clarify the Unique Transformation You Give
Now that you’ve discovered your mission, it’s time to transform it into your unique message. I’ve spent a lot of money on coaching, and one of the things I learned in the process, is that you must find that thing…that gift, that unique, big idea that propels you to stand out from the rest. It’s what gives people a clear picture of what they can expect when they work with you. After all, if you are not crystal clear about the outcomes you offer your clients, you’ll find it challenging to get them to invest with you.
You’ll also learn:
Magnetically Make Money with Your Message
How would you like to:
You’re not alone…nearly all my clients ask how they can leverage their time while still serving their clients effectively and efficiently. Creating your Unique Product Offer (UPO) is the SECRET to making more money, while making a HUGE difference getting your message and mission to the world to attract your ideal client.
So what is a Unique Product Offer (UPO)? Ultimately, your UPO is how you are distinct and the experience you deliver through your products. It merges your message (Big Idea) into the heart (emotions) and brain (information filter) of your potential clients, allowing them to associate you and your brand with certain emotions, words, and images that bring you to mind. Once you have it, you can expand your products and sell them as a group program. (This is the key to open the door from one-on-one service into leveraged group programs.) You’ll also learn:
“Thank you for your support in mindmapping my Six Figure Speaking Secrets event. It brought clarity and a mid to high 5 figure payday. Looking forward to our next one where we’ll break 6 figures.”
Eiji Morishita
“I’ve known Leta for a while. I knew that she’s had a great deal of experience as a presenter on stage and had attended many events, and that’s why I chose to be coached by her. I needed some help on getting clear with my call to action on the stage on my upcoming event where I was going to be selling a product. This was the first time I did back of the room sales. And I have to tell you that because of the tips and strategies that Leta gave me during our session I did a fantastic job. I had 25% conversion rate and felt very confident with my presentation and buyer’s rush at the end.
So thank you Leta. You have so much knowledge and experience under your belt that I am looking forward to learning from you for years to come.”
Diyana Alcheva
And FINALLY Create Steady Cash Flow for Sustained Success!
Okay, so now that you have your Big Idea and Unique Product Offer, how do you monetize it? It’s time to build a funnel that will bring multiple streams of consistent cash flow into your business. First, you want to attract prospects by giving them value. Then you’ll provide a variety of price points for your prospects to invest with you.
I’ll show you how I’ve mapped out my personal marketing funnel that has allowed me to grow my business from zero to profit in 6 months with sustainable and steady cash flow. Then, I’ll show you how to shift from the one-to-one business model to a LEVERAGED business model so you can have more freedom, time, and balance in your life.
Putting a Leveraged Plan in place will be the key to having consistent income and leveraging your existing client base.
You’ll also learn:
You are probably a solo-professional starting your business with the 1:1 model of serving your clients. And, until you start filling your funnel with qualified prospects who begin investing in you, that’s probably the best place to start.
But, you dream of impacting lots of people and making big money. Feeling chained to your computer or phone with the trading time for dollars model is frustrating and limiting.
You’re ready to leverage your time by offering group programs and products. The problem is, how do you transition your existing clients? And…is it possible to do it without taking a hit on your income or being seen as inaccessible?
Yes you can! And we’re going to teach you the S.M.A.R.T way to do it so you DON’T lose momentum or income while you’re transitioning!
You’ll also learn:
Make Money…and a Difference…Doing What You Love
Now’s the time to put it all together…to Launch Bold and put the systems in place to create a business that hums. With your revenue streams and product offers defined, implementing operational systems is critical to automating your business and making sure marketing is consistent and support is assured. This is what will allow you to make the BIG money you want while doing what you love!
If you’re just launching a business, realize that the implementation of a new strategy takes both time and money. Tapping into your mission and big idea will help keep you clear, on purpose, and laser focused.
However, as a business owner, you probably already recognize that it takes money to launch and grow a business to profitability…often more than you originally planned for.
Is the need for more revenue inhibiting your ability to generate sufficient cash flow?
Without cash flowing through your business, operating efficiently and effectively is impossible. When you are strapped for cash you struggle to do the necessary marketing and advertising to increase your revenue. Making you feel as if you are stuck instead of the empowered and confident entrepreneur you are.
And not having enough capital means you…
I understand the problem. In this economy many people are challenged to find enough capital to Dream Big and Launch Bold. I will ensure that isn’t holding you back from making the difference you long to make…from sharing your mission and brilliance with the people your were born to serve.
So, I’ve invited a special guest, Shaneca Tankerson, The Money Messenger who will show you…
Shameca Tankerson is the Founder of Business Finance Advisors, as well as a Speaker, Trainer, Author, Entrepreneur, and Business Cash-Flow Success Mentor to Entrepreneurs, Sales and Service Professionals.
Over the last decade Shameca has helped hundreds of Entrepreneurs access millions of dollars even when the bank says NO. Using a proven system for accessing capital and increasing cash flow, she opens a candid dialogue about money that teaches her clients how to breakthrough to their next income level, remove unintentional “money masks” and free themselves from what she calls “The Cash-Flow Roller Coaster”, debt, under-earning, credit issues, and other forms of financial chaos.
Her book “Let’s Get Credit Savvy” is the go to resource on building and protecting credit for consumers and business owners. She is currently working on her second book: “Money Masquerade: It’s Time to Remove the Mask and Make Room for the Money”.
Shameca has earned a degree in Business and Management and will be the first to boast that the proven techniques she teaches on credit and cash flow won’t be found in a textbook. The stories she shares on the entrepreneurial spirit, purpose and perseverance leave audiences with an unquenchable desire to play and do life in a much bigger way!
But that’s not all! When you attend this event you’re also get these valuable and life-changing bonuses:
Bonus #1: First Class Networking and Masterminding. We’ll have time to mix and mingle the first night just for fun and introductions. Remember when I told you I’m inviting people who were instrumental to my success? Well, here’s your chance to connect with them face to face! Plus, you’ll have plenty of time to network with other like-minded entrepreneurs during breaks and masterminding around tables. (Your next client or BIG joint venture opportunity could be waiting for you!) I enjoy some amazing friendships with a group of heart-centered entrepreneurs and change agents, and I want to give you every opportunity to connect and network with each other at my event. (Priceless!)
Bonus #2: My Mind Map Your Way from Passion to Prosperity webinar series (retails for $247) Yes! These are THE steps for taking your passion and launching it into a profitable business. I’ve laid out clear maps for every major step to eliminate the overwhelm and confusion of where and how to start a business launch. Plus…I actually demonstrate live how to mind map and what software you can use.
Bonus #3: 60 day access to Business Launchtime membership so you can experience support through weekly Q&A calls and archived training…this will help you immediately Launch Bold! ($47/mo value)
Dream Big Bonus – Bring a friend for $37 Yes, I’m not kidding. There is limited space for this first event so I expect to fill the room quickly. But, we have reserved a handful of seats for this special Dream Big Bonus and when those seats are gone, well, that’s it. So, for a limited time you can bring a friend, spouse, or business partner for just $37. Once you get registered, you will receive an invitation to grab one of these seats for a friend. If you are reading this message right now, it means there are still a few ‘friend designated seats’ left.
So what’s all of this going to cost me?
A workshop like this would easily retail for $497. Add in the bonuses and it’s over $1485 in value.
But you’re not going to pay that.
You can get EVERYTHING you see – 2 1/2 days of hands-on training, the priceless networking, the products and support… all for the LOW registration of $97.
Is it worth $497? Well, let me ask you this. What would it be worth to you to get a business launched that could take you to 6-figures? Would you pay $497 to make $100,000? (I’m sure your answer is YES!)
That’s the potential you’re walking away from if you miss this life-changing event.
You all know I love collaboration! Remember when I told you one of your bonuses is first-class networking? If you went home from this event with even one new client OR one new joint venture opportunity OR one more affiliate relationship, OR possibly the financing needed to grow you business…do you think THAT would more than pay for your ticket?
We’re confident that when you attend “Dream Big Launch Bold” your lives and businesses will be transformed and expanded if you follow the steps and do the work.
As a guarantee, we’ll give you until the end of the second day of the workshop to experience it and REALLY decide if it’s for you. If you decide it’s not …just let us know before 6 p.m. on Day 2 and get a full refund. 100%! No questions asked.
So, a lot of events kick off the new year, why should I pick yours?
Excellent question.
First, this isn’t just another “event.” This is a 2 1/2-day hands on “Intensive Workshop”. I PERSONALLY am giving you my step-by-step blueprint to master your business launch.
This is NOT a pitch fest. You’re going to get ME, some time with my mastermind clients…so you can see just how far they’ve come, and some training from some very special guests…as well as networking with some amazing colleagues. Honestly, I’m giving you my best at a ridiculously low cost. What I’ve designed is on par with “closed door” small group masterminds and costly VIP trainings rather than a “typical” event.
Yes Leta! I’m Ready To Attend Your Business Launch Training, Dream Big Launch Bold, for the Heart-Centered Entrepreneur and Make BIG Money Doing What I Love!I understand I’m going to get…
So are you ready to Dream Big and take Bold Action to launch a money making business doing what you love?
Let’s Launch!

P.S. Honestly, I’m not attached to the outcome of whether you attend or not. However, I’m all about moving you from INDECISION to MAKING EMPOWERING DECISIONS as you launch your Big Dream. You can become a decision maker before you leave this page. Don’t let this be one more thing you “think about.” I’ve watched too many waver in overwhelm, confusion, and indecision and never get their business going. So YES or NO, follow your heart and move forward.