Do you see others in your industry as competitors or collaborators?
I’m interviewing today on a webinar series Richard Goutal is doing on collaboration, so thought it appropriate to address this subject on my Tuesday Business Tidbit.
There are many ways to approach collaboration, but in essence it requires the actions of two or more people working jointly on a project. Typically, there is benefit to all parties involved whether that’s in a complete partnership or simply a joint venture agreement.
Here are some tips on ways to collaborate for success in your business.
- Align yourself with the right strategic partnerships. You’ll want to work together with people who are a good fit for you, both in the core values and the niches they represent. I love to mind map, so I was attracted to and attracted people to me who work with mind maps as part of launching and growing a business.
- Leverage and collaborate by doing webinars. My way of collaborating in my webinar series was to leverage other leader’s expertise by inviting them to present, then offering to promote their personal products as part of that week’s training. They benefited from the exposure by expanding their list and making sales, I made a small commission as an affiliate that also helped to offset the costs of doing the free webinar series. The webinars were copyrighted so I could sell it as a product unique to me.
- Collaborate on products that everyone can use. During the webinar series, Mind Map Your Way from Passion to Prosperity, Teach Jim also demonstrated a way to come together as a team and create a product via mind mapping online. This is a great way to co-create or co-author a product for everyone to use personally. Often published books are created this way, giving all the participants a product to sell, build credibility, and use in media marketing. There is usually a fee to participate if someone else organizes and publishes the product, but if you find 3-6 people to co-create something, it’s easy to self-publish, as well.
- Collaborating on events is a great way to network. Events can be time consuming to plan, expensive to organize, and challenging to fill, both with people and content. With everyone working together it’s easier to fund, plan, and profit from the event. In addition, it’s easier to provide content for a 2-3 day event with multiple speakers training than doing it on your own. Events can be online or offline or a combination of both.
If you’re struggling to get a series of products designed for your marketing funnel, collaboration just might be something to consider for cutting the learning curve and the time it takes to create and publish something solo. Another good reason to collaborate is the opportunity to include people who might have strengths in an area that you are weak. That allows you to offer products with others that are packed with expertise and value in areas that might take a lot of time for each individual to research or experience in order to give that same value. And lastly, collaboration produces accountability and synergy, which means products get done quickly as a team. It can be fun and a great team building experience.
Have you ever collaborated on a project? Please leave a comment on how that went for you?