Creating the perfect title can influence people opening an email, reading an article, buying your products, programs, or books, so it makes a difference in your marketing results.
How would you like to be the brand people remember when they are looking for the expert in_________________(fill in the blank with your niche or core message)?
I’m reading a great book right now called POP, Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn and, I have to tell you, it has ignited a firestorm of ideas and fun titles for upcoming projects.
Even though I love to brainstorm and play with words using mind mapping as part of my process, I sometimes hit a brick wall in my creativity. Has that ever happened to you? So, when the book was recommended to me by a speaker trainer who specializes in memory retention, I immediately ordered it for my library to help in creating the perfect title for my presentations and products. I know it will also be helpful for my coaching clients as they brand and market their products.
Whether offline or online, we want to stand out and be the brand that people remember in the business environment. Creating the perfect title that attracts potential customers is one way to get them to take a further look.
Clear communication is our #1 skill that tells people who we are, what we do, how we do it, why we do it, and what transformation we can provide for them. Making our communication intriguing, fun, purposeful, and original is what will attract the perfect customer and prompt them to buy from us. Making that communication “pop” is what helps retain memory and be the brand in people’s minds. It’s what anchors your brand image into their emotions and brain.
Sam Horn showcases a variety of techniques for creating the perfect title and making every word count in your communication. As I began to read through the book, all kinds of examples of those techniques in marketing began to show up. Awareness is a key to implementation, so I want to do the same for you.
One company that had the most fun examples was Spanx, a very successful undergarment brand that is known worldwide for body shaping and is used by the top celebrities. I can’t help but think that their creative marketing played a part in putting their global brand so successfully on the map. When I think of slimming undergarments Spanx® comes to mind first.
So, here are 3 tips for creating the perfect title that Sam Horn’s book introduced and Spanx’s examples from their “Collection”.
- Capture Conversational Catchphrases. examples; Spoil Me Cotton, Hide and Sleek®, and Trust Your Thin-stincts™
- Alphabetize Your Core Words example; Undie-tectable® Bra-llywood Hills™
- Create the Next New Thing with the Half-and-Half Technique example; Haute Contour®, Slim Cognito®, Skinny Britches®, and Mama Spanx®
These are techniques from just a few of the 25 chapters filled with ideas, phrases, examples of real word application and inspiration to help you create the perfect title and add “pop” in your communication and marketing. Words matter, and when we use them effectively our results will be enhanced.
Here are just a few more word combinations that I’ve seen recently that stood out to me. Fempreneur, Rebel’preneur, Rock Your Talk, SheConnect. and Joint ad-Venture. Can you think of some to share? Feel free to comment below!
This is one resource I believe will make a huge difference in your marketing, your writing, your creative process, and your bottom line. Be the brand people remember by using words that “pop” and creating the perfect title for all your communication.
Buy the Book Now!